Privacy Policy

1. Overview

This Privacy Policy explains how ProPulse ("we," "us," "our") collects, uses, and protects your information when you use our Service.

We respect your privacy. We collect only what we need to provide and improve ProPulse. We don't sell your personal data.

Questions? Contact us at support@trypropulse.com.

2. What We Collect

Business Information (from setup wizard)

When you create your business profile, we collect:

• Business name, type, location, phone number, email address
• Owner name and contact preferences
• Services offered, hours of operation, service area
• Business description, credentials (licensed, insured, bonded)
• Photos you upload (logo, headshot, work photos)
• Testimonials and social media links
• Preferred color theme and branding choices

This information is used to build and maintain your AI-powered website and concierge.

Customer Inquiry Data

When your customers interact with your AI concierge, we collect:

• The question or message they submitted
• Their name and email (if provided)
• Their phone number (if provided for SMS follow-up)
• The AI-generated response
• IP address (hashed for fraud/abuse detection)

This data belongs to you (the business owner). We process it to operate your concierge and notify you of new inquiries.

Subscription and Billing

We collect your email address for account management. Payment processing is handled by Stripe — ProPulse does not store your credit card details. We receive subscription status, plan tier, and billing events from Stripe.

Analytics and Usage

We collect basic, privacy-respecting analytics:

• Page views (URL, referrer, UTM parameters)
• User agent (browser/device type)
• Hashed IP address (SHA-256 — we cannot reverse this to identify you)
• Business-level event counts (inquiries, site visits)

We do not use cookies for tracking, and we do not build personal advertising profiles.

3. How We Use Your Information

Data	How We Use It
Business profile info	Power your AI website and concierge responses
Email address	Account access, billing notices, product updates (unsubscribable)
Phone number	SMS notifications for new customer inquiries (opt-in, configurable)
Customer inquiries	Power your AI concierge; shown in your dashboard
Usage analytics	Improve ProPulse features and performance
Ad performance data	Show you results in your dashboard (Tier 2/3)

We do not use your data to train AI models for other customers without your consent.

4. Third-Party Services

ProPulse uses the following third-party services to operate:

• OpenAI: Powers the AI concierge responses. Customer inquiry data is sent to OpenAI's API to generate responses. OpenAI's privacy policy applies.
• Stripe: Processes subscription payments. Stripe's privacy policy applies to payment data.
• Twilio: Sends SMS notifications to business owners for new inquiries. Your phone number is sent to Twilio for this purpose.
• Meta (Facebook/Instagram): Tier 2/3 subscribers run ad campaigns on Meta's platforms. Business name and ad content is shared with Meta. Meta's data policies apply to your ad campaigns.
• Render & Cloudflare: Infrastructure and hosting providers that process data as part of serving our application.

We select third-party services that maintain strong privacy practices. We do not sell your data to any third party.

5. Data Retention

Active accounts

Data is retained as long as your account is active and for a reasonable period after cancellation to support account recovery and compliance.

Free trial accounts

• During trial (3 days): Full access, all data preserved
• Grace period (30 days after trial expires): Site offline, all data preserved
• After grace period expires: Account is permanently closed and all data associated with the business profile is deleted within 30 days

Cancelled subscriptions

After subscription cancellation, your data enters the grace period. If you do not resubscribe within 30 days, your data is permanently deleted on the same schedule as expired trials.

Customer inquiry data

Customer inquiry data (questions submitted to your AI concierge) is deleted along with your account when your account is closed.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you
• Correction: Update inaccurate information (most fields are editable directly in your dashboard)
• Deletion: Request deletion of your account and associated data
• Portability: Request your data in a machine-readable format
• Objection: Object to specific uses of your data

To exercise any of these rights, email support@trypropulse.com. We'll respond within 30 days.

7. Security

We take reasonable steps to protect your information:

• All data is transmitted over HTTPS (TLS encryption)
• OAuth tokens and sensitive credentials are encrypted at rest (AES-256-GCM)
• Database access is restricted to authorized services only
• We do not log or store raw credit card numbers

No system is 100% secure. If you believe your account has been compromised, contact us immediately at support@trypropulse.com.

8. Cookies

ProPulse uses minimal cookies:

• Authentication cookie (pp_auth): An httpOnly session cookie that keeps you logged into your dashboard. This is strictly necessary and expires after 30 days.

We do not use advertising cookies, third-party tracking pixels, or behavioral profiling cookies on our platform pages.

9. Children's Privacy

ProPulse is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy as our Service evolves. We'll notify you of material changes via email or your dashboard. Continued use of ProPulse after updates means you accept the revised policy.

11. Contact

For privacy questions, data requests, or concerns:

• Email: support@trypropulse.com
• Response time: Within 30 days for privacy requests